Craig Newmark, the founder of Craigslist, is taking the fight against online scams to Sesame Street—literally teaming up with the Count to help people recognize and avoid falling for fraudulent schemes.

In a creative public awareness campaign, Newmark is leveraging the beloved Muppet character to reach audiences and encourage skepticism toward suspicious links and offers. "I take [scams] personally," Newmark explained. "It pisses me off." The partnership highlights how simple educational moments can make a real difference in protecting people from financial harm and identity theft in an increasingly digital world. Read the full story →

Today's takeaway: Sometimes the best defense against digital fraud comes from unexpected alliances—and a little help from friends who know how to count.