A Toronto company founded by the grandsons of Shoppers Drug Mart founder Murray Koffler has developed a vaping device designed to reduce the dangers of vaping to nearly zero—and the move is already attracting interest from major tobacco companies looking to adapt the technology.

Greentank's innovation represents a rare win-win scenario: a health-focused advancement that's also catching the attention of established players in the industry. The company's breakthrough suggests there's real commercial opportunity in making existing products safer, rather than simply phasing them out. Read the full story →

Today's takeaway: Sometimes the most impactful business innovations come from solving real-world health problems in ways that work across the entire market.