Tullamore-based fashion entrepreneur and social media influencer Lisa McGowan's company has returned to profitability, with McGowan paying herself a substantial €1.9 million in the process—a sign of strong business performance in the competitive influencer economy.

The turnaround reflects growing opportunities for creators who successfully monetize their social media presence and expand into broader business ventures. As digital platforms continue reshaping traditional commerce, entrepreneurs who build authentic personal brands are increasingly translating that influence into tangible financial success. Read the full story →

Today's takeaway: Social media influence is becoming genuine big business, with successful creators now generating revenues that rival traditional enterprises.