Indigenous tourism operators across Vancouver Island are reporting their busiest seasons yet, even as new research suggests most British Columbians still struggle to find and book Indigenous-led experiences.

The disconnect reveals a real opportunity: while fewer than half of BC residents feel confident selecting Indigenous tourism offerings, those who do find them are coming in greater numbers than ever. On Vancouver Island, operators are cashing in on this growing appetite for authentic, culturally rooted travel experiences. Read the full story →

Today's takeaway: Indigenous-led businesses are thriving when given visibility—a powerful reminder that authentic entrepreneurship paired with better access creates win-win growth for communities and travelers alike.